Decentrix:: Why Data Warehouse?

The Decentrix BIAnalytix Data Warehouse provides a uniform, secure, auditable and tamperproof data source for analysis to all levels of management and staff. The Data Warehouse is a secure corporate-wide data repository with the following features:

Sarbanes-Oxley Act (SOX) compliance: The data transactions are uniformly sourced and secured for Sarbanes-Oxley Act (SOX) compliance with the following features:

A single source for all the key media data, dimensions and measures relevant to corporate operations and decisions
The source for OLAP Business Intelligence for data driven decisions by all staff
Globally defined reporting metrics, including KPIs since all analysis formats reside within the secured warehouse OLAP cubes
Data relationships that are cleansed
Provides the "single version of the truth" for all levels of management

Revenue Maximization: Allows for revenue maximization through accurate forecasts
Key Performance Indicators: Provides for goal management through Key Performance Indicators for all executives in the corporation

With Decentrix BIAnalytix hundreds of thousands of discrete pieces of data are collected and transformed in your Media Data Warehouse, weekly, daily or as frequently as every few minutes from the originating operational source systems (sales, traffic, programming, transmission) which results in billions of totals at executive's fingertips to view within seconds. With virtually unlimited ways of showing summarized totals and sophisticated calculations instantly, actionable and reliable intelligence is available to steer a media corporation to exceed goals.

To achieve consistent increasing revenue, it is essential that strategic decisions are driven by measurement. Key Performance Indicators (KPIs) provide each member of staff in the corporation the health status of the business from their individual perspective (the KPIs that they can effect). This can only be achieved by businesses that deploy a unified Media Data Warehouse and Business Intelligence system.

A corporate data warehouse by definition requires assembly of all the relevant source data that influence business success. The BIAnalytix Data Warehouse has Modules for each of these critical sources of media data, for example: