White Paper - Business Intelligence for Media Corporations
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Media Business Intelligence:
10 Key Benefits plus 6 Popular KPIs
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Summary: Media enterprises are perfect candidates for Business Intelligence (BI) since they are transaction rich with many separate operational systems that are essentially stand alone applications. Media BI can deploy fast strategic decision support tools that sadly are largely missing in almost all media corporations today. This paper addresses the top ten (10) strategic and competitive benefits of Business Intelligence (BI) for media enterprises. It describes how instant access to accurate, current, corporate-wide media data can facilitate competitive innovation and drive media business transformations. Included as well, are detailed descriptions of six (6) popular media specific Key Performance Indicators (KPIs) that are only available through BI.
Audience: Media Corporation Executives & Media CIO/CTO Decision Makers
June 2008
Prepared by Wayne M. Ruting CEO and President, Decentrix, Inc. |
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