By recording the total agency campaign on each contract booked, the share of total advertising can be calculated for both the current business and also the paced past business. This pacing comparison of the share of the total agency campaign won by sales offices, account execs, and channels allows the pacing comparisons to represent a fair measure of the market success of teams and individuals that is independent of the growth or shrinkage of the overall advertising market.
BIAnalytix is an advanced Media Data Warehouse and Business Intelligence system that supports the pacing of both revenue and campaign share to allow advance measurement of media business success.
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