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This type of Pacing Forecast is suitable for “exception” filtering and highlighting because the forecast of oversell is likely to be a simple indication for an increased revenue opportunity with the current remaining inventory. By reporting forecasts of a potential oversell, the analysis can highlight all the opportunities to potentially achieve higher revenue through increased rates.
BIAnalytix is a data warehouse and business intelligence system from Decentrix which includes all the advanced tools necessary for forecasts using audience impacts to forecast revenue and can include an unlimited number of audience projection books from your research department.
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