Decentrix::Welcome to BIAnalytix

Media Companies, Telecommunication companies and Advertising Agencies today are overwhelmed by the challenge of the large amount of data they collect about their business on a daily basis and their inability to readily access that data in a meaningful and strategic way. BIAnalytix Media Business Intelligence Solution was purpose built to solve this problem and leading media companies today are gaining a competitive advantage by using the power of BIAnalytix to rapidly access this wealth of information to make better decisions, improve their business processes, and increase the bottom line.

BIAnalytix Media Business Intelligence is fast and intuitive. Its speed is analogous to web based search engines that we all use and have become dependent on over the past decade. The result is to provide media specific business analysis at your fingertips when you need it to reveal knowledge and insights about the business that would otherwise be unknown or simply too hard to find. This translates to a competitive advantage in the marketplace that ultimately separates your corporation from your competition.

BIAnalytix Media Business Intelligence provides a very rapid way of combining, accessing and analyzing large amounts of information on campaign planning, sales, inventory, web revenue and visitors, programming rights and distribution, audience research data, as run statistics, customers, accounting data and more. This information and intelligence is presented in a meaningful way to executives and business decision makers in "Dashboards" that not only display the performance and trending of the business, but also allows filtering, slicing and dicing of the data in real time.

The Key Performance Indicators (KPIs) of the business are represented in simple to read graphs and tables that are accessible by executives 24/7 through a secure corporate web portal (MPort™). These graphs and tables allow drill down to any level of detail in a matter of seconds, not hours, days or weeks, as with old reporting methods. Decentrix provides an established group of KPIs that are standard performance indicators for the industry and these can readily and easily be customized and built on to expand the breadth of analysis.

A "quick start" is achieved by utilizing our pre-established and proven BIAnalytix media specific ETL called METL™, our media specific data warehouse called MStar™ and our media specific OLAP Cubes called MCube™. Decentrix's executive and consulting team has many decades of technology experience in the broadcast, cable, satellite and advertising markets in providing sales analysis, traffic, scheduling, programming, and financial systems and many decades of technology experience in the deployment of web based site development and analytics. We are uniquely positioned to deliver media specific Business Intelligence (MBI™) since we not only understand the analysis of traditional media data, but we also understand the implications of the convergence of traditional media and the Internet.

Our consulting team works with media executives in the implementation and the training of staff to complete a working solution within just 90 days from the first extract to our media data warehouse Star Schema MStar™ (after any historical data has been loaded).